As Q1 comes to a close, we’ve laid the groundwork for a strong eCommerce foundation—streamlined, integrated, and built for scalable, sustainable growth. Now, we’re shifting gears and kicking off Q2 with a focus on Growth & Acquisition.

Over the next three months, we’ll dive deep into strategies that drive meaningful growth, from SEO and content optimization to paid media campaigns and lead nurturing through email and SMS. In today’s digital landscape, organic growth isn’t just about climbing search rankings—it’s about building a cohesive strategy that enhances visibility, strengthens content distribution, and fuels long-term success.

This month, we’re honing in on organic growth—leveraging optimized content, improving search rankings, and maximizing distribution. Here’s how you can put these strategies into action.

Conducting SEO Audit and Optimizing Website

1. Conduct a site-wide SEO audit to identify issues like broken links, slow page speeds, or missing meta tags.
2. Optimize your website structure, metadata, and on-page elements—including titles, meta descriptions, headers, and image alt text—using relevant keywords to improve search rankings and enhance discoverability.

Both on-page and off-page SEO play a crucial role in improving search visibility, but they serve distinct purposes.

• On-page SEO focuses on optimizations within your website, such as unique titles, internal linking, and image optimization, helping Google understand your content and rank it appropriately.
• Off-page SEO involves external factors, like backlinks and social signals, that build authority and credibility.

While both are essential, on-page SEO should always come first, as it lays the foundation for search engines to effectively crawl, index, and rank your pages.

Key Elements of On-Page SEO:

• Title Tags – Tell search engines what the page is about, helping determine which queries it should rank for.
• Meta Descriptions – Provide a brief summary of the webpage; while they don’t directly impact rankings, they influence click-through rates (CTR).
• Heading Tags (H1, H2, etc.) – Structure content for both users and search engines, improving readability and SEO.
• Image Alt Text – Enhances accessibility for screen readers and helps search engines understand image content.
• Content Quality – Should align with search intent, be original, accurate, and valuable, and incorporate relevant keywords to guide users to the right information.

3. Ensure your site is mobile-friendly and performs well on Google’s Core Web Vitals
4. Use tools like Bloomreach to personalize search experiences and optimize high-performing page

• HD Supply recognized that their customers needed a faster, more efficient way to find and order products. To enhance the shopping experience, they leveraged Bloomreach’s discovery features to transform their site search. By integrating product images, part numbers, prices, and even an add-to-cart button directly within the search bar, they streamlined the purchasing journey. The impact? A 16% increase in revenue—all from optimizing their on-site search.
• When Burton first partnered with Bloomreach, they were on a mission to elevate their product discovery strategy. With 33 catalogs spanning multiple regions, they needed a personalization engine capable of tailoring experiences at a granular level for different customer segments. Enter Loomi AI—powered by Bloomreach's robust customer data engine. By leveraging natural language processing and machine learning, Burton transformed its ecommerce experience, enabling real-time optimization that seamlessly adapts to customer needs. The result? Smarter search, sharper recommendations, and shoppers who find exactly what they’re looking for—effortlessly.
• Jenson USA needed a way to break free from manual data analysis and limited, one-size-fits-all personalization. Their diverse customer base required a smarter, more scalable approach to search. That’s where Bloomreach Discovery came in. By implementing advanced custom segmentation, Jenson USA transformed its search experience—dynamically adapting to user behavior in real time. Now, their search engine not only delivers personalized results for each individual shopper but also uncovers insights into how experiences vary across different segments, making every search smarter and more relevant.
• At Annie Selke, they knew customers were using the search bar—but it wasn’t delivering the results they needed. Irrelevant search results were frustrating shoppers, and their existing tools offered no way to fix it. That’s when they turned to Bloomreach. By implementing Bloomreach Search, Annie Selke transformed their search experience. Now, whether shoppers know exactly what they want or are just browsing, they’re seamlessly guided to the right products. Powered by past user behavior and intelligent query understanding, search results became highly relevant—leading to a 40% increase in revenue from search within the first six months. Today, Annie Selke ensures every customer sees the right products at the right time, making search a powerful revenue driver rather than a roadblock.

Improve Ecommerce Visibility with Product Feed and Marketplace Listing Optimization:

1. Audit product data in your feeds to ensure accuracy, consistency, and proper formatting.

• For Delivery Hero, one of the most impactful aspects of their journey with Channable was the hands-on approach from day one. During onboarding, Channable’s TAM team worked closely with Delivery Hero’s lead to conduct a deep-dive analysis of their existing feed management solution. This comprehensive review identified key areas for improvement and customization—before Channable was even implemented—ensuring a seamless transition and a solution perfectly tailored to Delivery Hero’s needs.

2. Use Channable to optimize product feeds for Google Shopping, Bing, and marketplaces like Amazon and Walmart.

• With a presence in over 30 markets, Trendheim faced a major challenge—managing the complexity of countless product feeds across different regions. Keeping up with the variations manually was becoming overwhelming, so they turned to Channable for a smarter solution. Since implementing Channable, they’ve streamlined their operations, effortlessly automating feed exports to the right channels for each market—all from a single, centralized platform.

3. Integrate Feedonomics to automate feed updates and ensure your products remain visible and competitive.

• When a camping company struggled to stand out on Google Shopping and Facebook, they knew it was time for a new approach. Eager to expand to Amazon, they faced a major hurdle—their team wasn’t big enough to handle the complexities of feed optimization for such a competitive platform. That’s where Feedonomics came in. By refining their raw data, Feedonomics helped them enhance visibility, optimizing product titles and descriptions with crucial details like brand, color, size, and rich, descriptive language. The result? Stronger listings, better discoverability, and a competitive edge in the marketplace.
• When the CRO of Crazy Skates realized he was spending more time managing product feeds than growing the business, he knew something had to change. Creating and updating catalogs—while constantly troubleshooting product errors—was becoming a full-time job. That’s when he turned to Feedonomics. With Feedonomics’ dedicated support team and automated catalog management, all he has to do now is add new products or make updates—Feedonomics takes care of the rest. The impact? He reclaimed 20 hours a week, freeing him up to focus on business growth and making expansion into new markets easier than ever.

4. Ensure real-time indexing of product data, keeping your site optimized for search engines and internal searches.
5. Optimize marketplace listings (Amazon, Walmart, Google Shopping, etc.) to boost discoverability.

Amazon Brand Analytics is a powerful tool available to all brands enrolled in Amazon Brand Registry, providing invaluable insights into customer behavior and brand performance. With a suite of dashboards designed to support strategic decision-making, sellers can gain a deeper understanding of their audience and optimize their approach.

• Search Catalog and Search Query Performance – Track how customers search for and discover your products.
• Top Search Terms – Identify trending keywords to refine your SEO strategy.
• Repeat Purchase Behavior – Understand customer retention and loyalty.
• Demographics – Gain insights into who is buying your products.
• Market Basket Analysis – See what customers are purchasing alongside your products.
• Customer Loyalty Analysis – Measure brand loyalty and repeat purchases.

Amazon Brand Analytics is a game-changer for businesses leveraging its insights—and the best part? You’re getting this data straight from the platform you’re selling on, ensuring accuracy and relevance to drive smarter decisions.

• For The Fit Guys, Amazon’s Brand Analytics dashboard in Seller Central became a game-changer. It provided valuable insights into customer behavior, helping them understand exactly what their shoppers were looking for—and how to make those products easier to find. By leveraging this data, they could assess the relevance of their listings and fine-tune keywords and descriptions to drive better visibility and conversions.
• In Feedonomics' article, “Optimize Your Amazon Listing with 5 Tips for Marketplace Sellers,” one key takeaway is the importance of crafting a strong product title. A well-optimized title isn’t just for shoppers—it also plays a crucial role in how Amazon’s search algorithm understands and ranks your product. A clear, keyword-rich title helps customers quickly identify what you’re selling while boosting your visibility in search results, making it an essential element of any successful Amazon listing strategy.

6. Test enhanced content like A+ Content on Amazon to increase conversion rates.

• Sony has been a firm believer in Amazon’s Premium A+ Content since 2014—and for good reason. By leveraging this enhanced content, they not only showcase product features and benefits but also proactively address customer questions. According to Sony’s Channel Marketing Manager, it has been instrumental in capturing customer attention, building excitement, and ultimately driving better engagement. The impact? Improved reviews, fewer returns, and increased cross-selling opportunities across their product lineup.
• Did you know that simply adding basic A+ Content on Amazon can boost sales by up to 8%—and when done well, that number jumps to 20%? A+ Content is a powerful tool that allows brands to bring their story to life and elevate their product listings. With enhanced images, videos, custom text placements, and shoppable product comparison charts, you can create a richer shopping experience directly on your product detail page. The result? Stronger listings, increased brand awareness, higher conversions, and more repeat purchases—all leading to greater sales.

7. Monitor performance metrics (e.g., CTR, impressions) to refine listings further

• After The Fit Guys started using Amazon’s Analytics dashboard, they tapped into Catalog Search Performance to identify where customers were dropping off in their buying journey. By leveraging Amazon Brand Analytics’ search terms and search query performance insights, they optimized their listings for the most effective keywords—resulting in a 4% increase in sales.

8. Test keywords and descriptions within product listings to maximize ranking opportunities on search engines.

• Before implementing Amazon’s Analytics Dashboard within Seller Central, The Fit Guys relied on an external agency to track their search term performance—but it wasn’t delivering results. With the Search Query Performance Dashboard, they now have direct access to Amazon’s own data, allowing them to pinpoint the best-performing search terms for each ASIN. This not only gives them more accurate insights but also helps them uncover valuable search terms they might have otherwise overlooked, leading to better optimization and increased visibility.
• Life Extension set out to boost their sales in Walmart’s health and wellness category by leveraging a multi-faceted approach—focusing on strategic keyword optimization and bidding tactics to complement their always-on campaigns, Sponsored Search solutions, and Sponsored Brand ads. To maximize visibility, they implemented a mix of exact, phrase, and broad match keywords, ensuring they reached the right audience at every stage of the shopping journey. They used non-branded terms to attract new customers searching for similar products, while branded terms and Search in Grid multipliers helped amplify their presence in search results, ensuring their products stood out at key moments.

9. Increase organic traffic by structuring product listings and descriptions around search intent.

Feedonomics emphasizes that optimizing your Walmart listing goes beyond just crafting strong titles and descriptions. While including keywords in both is essential, true optimization involves a comprehensive approach:

• Structuring product titles correctly
• Cleaning up and refining descriptions
• Properly categorizing products
• Grouping variations together
• Filling in all required and recommended attributes

But don’t stop there—accurate and granular product categorization is just as crucial for product discovery. A well-categorized item is far more likely to appear alongside related products, increasing visibility and driving conversions.

Walmart Marketplace offers sellers valuable resources on listing optimization, including their guide on “Listing Quality Optimization.” In it, they outline the three key factors that determine your Listing Quality Score, known as Walmart’s Optimization Triangle:

• Content – How descriptive and informative your listing is.
• Offer – How competitive your pricing and promotions are.
• Performance – How strong your customer experience and fulfillment metrics are.

By focusing on these three pillars, sellers can fine-tune their listings for maximum visibility, stronger conversions, and better overall performance—ultimately achieving top-ranking product listings on Walmart.

10. Leverage strategic content syndication to drive traffic from authoritative sources.

Optimize Content for Search and Engagement

High-quality content fuels organic growth, but it must be optimized for both search engines and user intent. Key strategies include:

The goal of focusing on content marketing is to drive organic traffic and convert prospects into customers without relying solely on paid advertising. Your content needs to be search engine friendly.

1. Leverage AI-powered content tools to refine and enhance keyword strategies.

Bloomreach’s Insights and Analytics is a powerful tool designed to help you understand customer behavior on your site from an action-oriented perspective. It automatically detects issues and provides tailored recommendations to resolve them—ensuring a seamless and optimized shopping experience.

While insights are always unique to your site, some common areas the tool helps identify include:

• Category pages that aren’t displaying the right content
• Category pages with poor relevance and engagement
• Site search queries with high exit rates
• High-performing products with low visibility on the site

-__ User behavior insights__, such as what shoppers search for when they land on a category or product page

• Top-performing products driving the most interactions on your site

  • Burton, a leader in snowboarding gear, turned to Bloomreach’s AI-powered ecommerce search engine, powered by Loomi AI, to enhance their product discovery experience. One major insight? Their “Step On” snowboard was one of the top-searched terms, yet it wasn’t generating any revenue. With Loomi’s AI analytics, they uncovered the issue—search results were only displaying full-priced colorways, while shoppers were actually looking for discounted options. Armed with this data, they quickly adjusted their algorithm, leading to an immediate boost in conversions and sales.

3. Generate new blog posts or landing pages targeting long-tail keywords relevant to your niche

• For beauty brands Bare Minerals and Laura Mercier, integrating with Klevu was a game-changer. The rich data insights they now have access to allow them to better understand customer preferences and shopping behavior. In the beauty industry, educational content plays a crucial role in product discovery—customers rely on guides, tutorials, and expert advice to make informed decisions. With Klevu’s long-tail search query insights, their teams can identify exactly what shoppers are looking for and use that data to fuel their content strategy—from creating blog posts to developing how-to guides that enhance the customer experience and drive engagement.

5. Optimize category and product descriptions using customer behavior data for better engagement and ranking
6. Use Klevu’s AI-powered site search to improve discoverability of products and content, helping users find what they need faster.

• For Topps Tiles, search is a critical part of the online customer journey. However, they faced a challenge—replicating the personalized, in-store experience in their digital storefront. That’s why they turned to Klevu. By implementing Klevu’s Smart Search, Topps Tiles not only gained the ability to track search trends but also significantly enhanced the user experience. One key improvement? Integrating promotional banners into quick search, allowing them to effortlessly highlight ongoing promotions or offer a sneak peek at new product launches—creating a more engaging and intuitive shopping experience.

8. Leverage natural language processing (NLP) to enhance search relevance, helping capture organic traffic from users searching in different ways.

• For beauty brands like Laura Mercier and Bare Minerals, natural language processing (NLP) is essential to delivering a seamless shopping experience. Beauty consumers search in a variety of ways—by product features, specific names, or even symptom-related descriptions. With NLP-powered search, brands can deliver more relevant results, ensuring shoppers find exactly what they need. In the beauty industry, understanding customer intent isn’t just helpful—it’s critical to guiding product discovery and enhancing the overall shopping journey.

10. Implement smart merchandising to ensure high-performing and relevant products appear in search results.

• Bloomreach’s AI-powered tools didn’t just enhance Burton’s search strategy—they also transformed their merchandising efforts. By leveraging features like the Playbooks Dashboard, Burton improved category navigation, identified high-performing categories, boosted key products in search results, and uncovered emerging trends in customer queries. Additionally, with the Multi-View Catalog feature, they were able to customize product assortments based on local preferences across multiple regions, ensuring a more tailored and relevant shopping experience for every market.

12. Develop a content distribution plan to expand reach across multiple channels.
13. Distribute blog posts, videos, and infographics across email campaigns, social media, and newsletters.
14. Use Bloomreach to recommend personalized content to visitors, increasing engagement and session duration.

• The Vitamin Shoppe realized they excelled at serving customers who knew exactly what they wanted—but struggled to support those who weren’t quite sure what they needed. The challenge? Replicating the in-store experience online. In physical locations, a knowledgeable employee would guide shoppers by asking about their needs, but their ecommerce platform wasn’t equipped to play that same “health enthusiast” role. That’s when The Vitamin Shoppe turned to Bloomreach. Having already seen success with Bloomreach Discovery’s SEO module, expanding to Search and Merchandising was a no-brainer. With these tools, they optimized category pages and created a more personalized, intuitive shopping experience—one that mirrored the expert guidance customers received in-store, now seamlessly translated into online search and product discovery.

Bloomreach Discovery’s SEO for Ecommerce functionality helps your business boost visibility and drive more traffic through smart, automated optimizations. With long-tail SEO enhancements, you can rank higher for specific, high-intent searches, while thematic pages allow you to target valuable keywords more effectively. Additionally, automated link structures seamlessly connect your content, improving site navigation and discoverability—all while keeping every page up to date effortlessly.

• Before implementing Bloomreach, Sur La Table struggled with a search and merchandising tool that simply wasn’t meeting their needs. Customers were having a hard time finding what they were looking for, and while recommendations were being generated, the team had no visibility into where they were coming from—or how to improve them. To solve this, they turned to Bloomreach’s Recommendations and Pathways, creating a more tailored shopping experience for all types of customers. The impact? Millions of visits to the newly implemented widgets, significantly enhancing product discovery and engagement across their site.

Did you know that 56% of customers are more likely to return to websites that offer personalized recommendations, while 74% feel frustrated by content that isn’t tailored to them? Bloomreach highlights these insights in a recent article, emphasizing the power of personalization in enhancing customer experience and driving retention.

16. Research trending keywords and topics for the upcoming quarter to start planning seasonal content.

• For Sur La Table, one of the standout features of Bloomreach Discovery was the ability to harness Loomi AI. This powerful tool enabled them to optimize merchandising for seasonal promotions and seamlessly create redirects for sale-related searches, ensuring customers found the right products at the right time.
• After implementing Loomi AI by Bloomreach, Burton didn’t just enhance their overall search performance—they also saw a significant revenue boost from search, even during their off-season. This proved that a tailored, AI-driven search experience isn’t just a nice-to-have—it’s a powerful revenue driver year-round.
• Joseph Enterprises, the parent company of several brands known for their TV-driven promotional strategy, wanted to expand their reach and increase product visibility beyond traditional advertising. Through Walmart Connect, they explored new digital strategies to target the right audience at the right time. One key approach? Leveraging seasonal weather patterns. By running ads during cold spells and snowstorms, they strategically boosted inventory visibility for their fireplace-related products—aligning perfectly with consumer demand when people were actively seeking ways to stay warm.

Strengthen Local SEO for Maximum Reach

1. Implement local SEO tactics for businesses with location-based audiences.
2. Claim and optimize your Google My Business profile with updated location, hours, and images.

• A Google Business Profile is essential for local SEO, as Google heavily factors in the information within your profile when ranking businesses in local search results. Having a well-optimized profile ensures that customers can easily find key details about your business—such as your website, phone number, hours, and reviews—while also improving your visibility on Google Maps.To maximize your profile’s effectiveness, it’s crucial to keep it up to date, ensure all relevant details are filled out, and actively engage with customer reviews—both positive and negative. This not only enhances your credibility but also strengthens your local search ranking, making it easier for potential customers to find and trust your business.

4. Target local keywords in blog posts and product descriptions to improve visibility for nearby customers.
5. Encourage reviews on Google and other platforms to boost credibility and rankings.

• Google considers several key factors when determining local rankings, including relevance, distance, and prominence. However, prominence plays a major role because it reflects how much information Google can find about your business—and reviews are a significant part of that equation. Your review count and overall rating directly impact your ranking, meaning that more positive reviews can help boost your visibility in local search results. That’s why it’s essential to actively encourage customer reviews and consistently respond to them—both positive and negative—to strengthen your brand reputation and improve your local SEO performance.

Leverage Content Distribution to Maximize Reach

1. Create high-value content (blogs, guides, infographics) to support link-building efforts.
2. Establish partnerships for guest posting and backlink generation.

• High-quality content is the foundation of a strong link-building strategy. When your website includes backlinks from reputable sources, search engines view these links as signals of authority. Google, in particular, treats backlinks as endorsements of your site’s credibility, which can significantly boost your organic search rankings. Beyond that, valuable content naturally attracts links—acting as a link magnet that encourages other websites to reference, share, and cite your insights. Leveraging your network can further amplify this strategy, as industry partners and collaborators can help backlink your content, increasing its reach and SEO impact.

4. Use tools like Ahrefs or SEMrush to monitor backlinks and identify new link-building opportunities.

Measuring SEO Success & Refining Your Strategy

1. Track and analyze organic search performance to refine strategies.
2. Implement an iterative process for ongoing SEO enhancements.
3. Monitor and refine content based on engagement and ranking metrics.

• Monitor the performance of your product feeds and marketplace listings
• Identify underperforming areas and allocate resources to refresh or expand these efforts.
• Refine keyword strategies based on on-site search behavior and conversion data.
• Use analytics tools to monitor search engagement and identify gaps in content and product discovery.

With Klevu’s Search and Discovery Analytics, you gain the insights and tools needed to unlock new revenue opportunities and optimize the shopping experience. Effortlessly track and analyze key metrics across site search, category merchandising, and product recommendations to make data-driven decisions that drive conversions.

• Monitor your site search KPIs with a dedicated dashboard.
• Analyze product performance across different category pages.
• Evaluate product recommendations and their impact on conversions.
• Gain insights into shopper behavior, including how they use filters to navigate product listing pages.
• Identify high-performing trends, including high-intent short- and long-tail keywords that can strengthen your SEO and ad strategy.
• Access real-time trend monitoring, including a live view of your top 10 most-clicked products, allowing you to measure impact as it happens.

4. A/B test content variations to optimize for click-through and conversion rates.
5. Prepare for upcoming seasonal opportunities with targeted content planning.

Building a Sustainable Growth Engine

SEO and content marketing aren’t just tactics—they’re long-term growth drivers that build brand visibility, attract the right audience, and create a seamless shopping experience. By focusing on optimized content, strategic search enhancements, and data-driven product discovery, brands can create a sustainable, scalable foundation for organic growth.

As we continue into Q2, the focus remains on growth and acquisition, and the strategies we’ve covered—from SEO audits to marketplace optimization, personalized search, and content distribution—are essential in driving meaningful results. The key takeaway? A well-structured, data-backed SEO and content marketing strategy is the foundation of long-term success in ecommerce.

By staying ahead of search trends, optimizing content for both users and search engines, and making data-driven decisions, you’re not just competing—you’re dominating the digital landscape. Here’s to a quarter of innovation, optimization, and sustained organic growth!