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Golden Circle

We stole it from Simon Sinek

Golden Circle Graphic

The golden circle is Simon Sinek speak. It combines WHAT we do, HOW we do it, and (most importantly), WHY we do what we do. Think of this as the guidepost for our whole business. If we were a person (we'd be a 8 foot tall knight with flowing red curls but that's besides the point), we'd have the golden circle tattooed to the middle of our chest. It's our North Star.

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