C&L Ward
Brief
C&L Ward is Michigan’s #1 source for quality home improvement. Their child company, windowparts.com, was struggling with lax numbers. They asked Irish Titan to bring in the green on Google and Amazon, plus an email overhaul. Their results? +25% lift in paid media YoY, $43k in email revenue in two weeks, and +5.8% campaign ROAS
WHY C&L Ward wasn’t content with their marketing just ticking along—they wanted results that’d have their competitors wondering what hit them. Their Google and Amazon campaigns were running at half-speed, and their email marketing? Well, let’s just say it needed a kick in the pants.
HOW First, we tackled the paid media landscape with a strategic roadmap that didn’t just tweak a few settings—we went all in. We started by auditing the existing campaigns, identifying what was underperforming, and cleaning up the mess. From there, we implemented targeted optimizations, refreshed ad assets, and launched a new competitor-focused campaign that brought the heat right from the start.
Next, we turned our attention to email marketing. We migrated their operations to Klaviyo, building out a framework for personalized campaigns and automated flows designed to drive engagement and revenue consistently. Our approach was rooted in data, but we made sure it had plenty of creative flair to keep things fresh and on-brand.
WHAT In May 2024, we got down to business with two big plays:
Paid Media Management
Restructured and optimized Google and Amazon campaigns, cleaning up inefficiencies.
Rolled out fresh keywords and consolidated ad assets, targeting “Excellent” strength for all ads.
Launched a new Competitor Campaign with a carefully crafted strategy aimed at outpacing rivals.
Implemented precise bid rules, refreshed target audiences, and kept a close eye on performance for consistent improvements.
Email Marketing
Migrated email operations to Klaviyo, designing data-driven campaigns focused on personalized, scalable engagement.
Built out key flows, including welcome series and targeted promotions, to drive consistent sales.
Laid a strong foundation for sustained growth while delivering impressive early results, setting the stage for ongoing, predictable revenue.
RESULTS
Paid Media Management
Cranked up performance by 25% YoY—no small potatoes.
Boosted paid media effectiveness by 20% MoM in May 2024—just hitting our stride!
The Competitor Campaign? It flexed a ROAS of 5.48% just weeks after rollout. That’s how you lay the groundwork for taking on the big dogs.
Email Marketing
Pulled in a whopping $43,000 in revenue within just two weeks of kicking off our Klaviyo campaigns. (Yes, you read that right—TWO WEEKS!)
Covered Klaviyo platform costs and labor for the entire year and still had $16,000 in profit left over. We like to call that a win-win.
If things keep rolling like this, C&L Ward could be looking at up to $200,000 in new revenue by the end of the year. Not too shabby, eh?
