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Capabilities

Strategy

SEO

What is SEO? SEO stands for Search Engine Optimization. SEO aims to optimize your site for search engines to read, which can increase organic traffic, lead generation, and user engagement without a paid ad spend.

How does Irish Titan do SEO for our clients? We start all SEO work with an in-depth analysis of your site. SEO has many different components, our goal is to prioritize the greatest return on your investment. We’ll identify the biggest opportunities to improve your SEO and tackle those first.

Processes:
  • Link Profile Improvements
  • Technical SEO
  • Content Creation
  • Keyword Research
  • Competitive Analysis
SEO Graphic with all the pieces of SEO like keywords, position, optimize, rank, links, pages, content and blog

Online Advertising

What is Online Advertising? Online advertising is a paid message targeted to your customers. This includes advertising done through Google Ads, Bing Ads, and other platforms.

How does Irish Titan do Online Advertising for our clients? Whether your goal is to drive revenue or drive brand awareness (or both!), we work with you to meet your goals while spending your dollars as efficiently as possible.

Processes:
  • Targeting
  • Ongoing Ad Optimization
  • Account Structure Optimization
  • Return on Ad Spend Goal Setting
  • Ad Account Audit
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A photograph of the Irish Titan second floor

Social Media

What is Social Media? Social Media involves platforms that allow you to connect with your current and future customers. These include Facebook and Instagram, but the list is huge, and there is always a new, trending platform on the horizon.

How does Irish Titan do Social Media for our clients? We provide both advertising, social strategy, and content creation for clients on social platforms.

Processes:
  • Content Creation
  • Ad Performance Review
  • Ad Strategy
  • Social Media Audit
  • Platform Definition

Distribution Strategy (Omnichannel Consulting)

What is Distribution Strategy? Where you should sell and who should you sell to.

How does Irish Titan do Distribution Strategy for our clients? We listen to your business goals first of all. Once we understand your brand goals, margin goals, operational constraints, etc, we make recommendations on what channels to sell your products and how you can better target your customer base.

Processes:
  • Operational and Pricing Strategy
  • Industry Distribution Analysis
  • Goal Discussion
Keller Heartt's Powerful Results
Distribution Strategy graphic with SEO, SEM, Direct, Referral, SMM, and SMO

Email Marketing

What is Email Marketing? No, email marketing is not dead. Email Marketing, or sharing marketing messages via email, is still an incredibly effective way to drive engagement and increase revenue.

How does Irish Titan do Email Marketing for our clients? We create holistic email marketing strategies for clients including scheduling strategy, marketing automation, and email design.

Processes:
  • Data Analysis
  • Email Design
  • Copywriting
  • Content Calendar Creation
  • Marketing Automation
  • Audience Segmentation
Keller Heartt's Powerful Results
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