In 1921, two friends Al Mains and Cecil Ginsberg were looking for a business opportunity. They found a man who was looking for some investors for his shoe stores. These men recognized that their chief competition was mail-order operations like Montgomery Wards and Sears Roebuck. To encourage their potential customers to shop in the local community, they thought of the name “Trade At Home.” Then they shortened it to one word: “Tradehome.”
After 100 years of business, Tradehome trusted Irish Titan to take them online for the first time. We actually launched their site three weeks early in response to COVID-19. Their stores were forced to close and their website was the only way they could bring in revenue. Their Shopify site has been a resounding success, flexible enough to handle a pandemic, and powerful enough to handle all the online shopping during quarantine and beyond!
“Irish Titan worked closely with Tradehome to build our ecommerce presence. Their passion was on display every day, and their ability to weave together their strategy, marketing, design and development Titans were exactly what we were looking for. Plus, their shenanigans go well with all the hard work that goes into a good ecommerce channel.”
- Stacy Robjent Controller, Tradehome Shoes