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  • Softies

  • "At Softies, one of our secrets to success is focusing on what we do best: creating the softest, coziest sleep and loungewear you will ever wear.  We search the world for the next, best and most innovative fabrics to use in our products.
    We know softness, comfort and great design are what attract new customers and keep our loyal fan base buying Softies products year after year. Our Softies team is always listening to customer feedback and demand, continually adding new items, and pushing the limits of innovation.  Our 2021 Softies Wellness Fabric truly blends the lines of fashion + function to create the best sleep experience ever. DriRelease helps regulate body temperature up to 10 degrees, wicks perspiration and eliminates odor.  Softies specialized fabrications also eliminate 99.9% of bacteria.  And these properties are spun into the very DNA of Softies fabrics and never wash out.  Sleep Cool.  Sleep Clean.  Live Healthy!
    Our customers are the best part of our Softies family, and Softies is a true family business. After 40 years of selling clothes for other companies, my dad, Dennis, and our designer, Lily, decided to go out on their own. They knew fabrics, design and what women want -- thus Softies was born in 2006. Today, my mom, Peggy, and I work with our amazing staff at our warehouse in Minnesota.
    We’re all proud of the business we’ve worked hard to create. In fact, Oprah Winfrey and her team at O, The Oprah Magazine recognized our efforts when they chose our incredibly soft styles for Oprah’s Favorite Things List four years in a row - 2017, 2018, 2019, and now in 2020!  Softies has also been featured on Good Morning America and The View, and we’re grateful to call all of these respected outlets part of our Softies family too!" Learn more at