Wherever life takes you, Royal Credit Union is there, allowing you to enjoy the freedom and convenience of knowing that your account is safe and secure. Celebrating over 50 years in business, the Royal Credit Union was originally incorporated to serve the employees of Uniroyal and their families. Today, Royal Credit Union is a member-owned, not-for-profit cooperative that serves over 150,000 community members. Remaining committed to their members, and maintaining their core values of being friendly, caring, and respectful, RCU offers a wide variety of financial services. Their old site did not support their desire to meet their clients where they are while offering an integrated experience and environment.
We created a new, heavily content-driven site to improve customer experience. Royal Credit Union wanted to meet their clients where they are, offering a singular, integrated online experience. We did just that by creating a new site on their behalf incorporating a strong visual design and a robust site architecture that adheres to modern digital best practices. Enhanced features include the loan application process, membership calls-to-action, and responsive visual design.