Formerly known as the Miracles of Mitch Foundation, the Pinky Swear Foundation was established by Steve and Becky Chepokas in memory of their son, Mitch. Offering financial assistance to families whose children have received a cancer diagnosis, the Pinky Swear Foundation helps ease the difficult transitions that can accompany that diagnosis. Since 2003, the Pinky Swear Foundation has provided more than $4.5 million dollars to families in need.
A complete and total rebrand is a daunting prospect for any company, but especially so for a non-profit. However, the Pinky Swear Foundation knew that they were in good hands when they engaged us for their new website. Our project for The Pinky Swear Foundation was twofold- we first conducted the rebrand, creating an entirely new design and brand standards for the foundation. Upon completion, we launched a mini-site, which alerted site users as to the foundation’s name change. Shortly thereafter, we launched their full site, which included the ability to accept donations.