For nearly 60 years, Hartfiel Automation has been driven and inspired by their mission to “build a Stronger America by Strengthening American Manufacturing through Innovative Automation solutions.” Specializing in being a high-tech provider of pneumatics, motion, and motion control systems, Hartfiel has continued to diversify their service offerings to allow continued innovation and better service to their customers. With a commitment to developing innovative solutions, Hartfiel is industry agnostic, able to develop the right solution, regardless of the situation. Using their trademarked "Customer Profit Reinforcement System", their customers are able to quickly and easily determine the real dollar value of working with Hartfiel.
Prior to beginning their relationship with Irish Titan, Hartfiel's site was functional, but lacking the necessary features and functionality to continue to support their business goals. Hartfiel had some technical capabilities in-house with their developer but needed an agency partner to create the design for the new site, as well as assist with some of the larger development efforts. We co-developed an entirely new site on their behalf, using a Kentico platform complete with a fully-responsive design.
New site functionality included the online catalog, an interactive branch location map, and an enhanced focus on lead generation. To that end, contact forms, pages, and other lead generation functionality were strongly featured. Existing site functionality, such as the interactive media (via the Hartfiel Automation Videos) were enhanced to ensure continued adherence to modern best practices.