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  • FEI - Twin Cities
  • Industry



    Responsive Design

    Financial Executives International is the premier professional association for senior financial executives, representing over 10,000 leaders nationally. FEI membership is limited to select industry professionals, such as CFO's, Controllers, and Tax Executives A completely membership-driven organization, FEI offers personal and professional development opportunities, peer networking events, and advocacy services, among others. The Twin Cities chapter (FEI Twin Cities) enjoys a reputation as one of FEI's largest and most successful chapters in FEI, boasting over 400 members.

    Prior to beginning our partnerships, the former FEI Twin Cities website was functional but dated, and in need of an update to better support FEI Twin Cities’ reputation as a professional association. The site design was refreshed to position the organization as a more modern and "approachable" organization while simultaneously implementing a fully fluid mobile-first responsive design.

    A more comprehensive and user-friendly content management system (CMS), complete with user roles to allow site management, maintenance, and expansion of relevant content by FEI Twin Cities personnel was desired, ultimately leading to the decision to build the new site utilizing Drupal. Additional site functionality included simplifying the site navigation, offering expanded content through varied multimedia, and the creation of a Mandrill account on their behalf to better manage user accounts and user registration.