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  • Crumb
  • Industry

    Food and Beverage

    With a passion for homemade goodness, Crumb Gourmet Deli was born from the idea that food should be cooked from scratch, using only real ingredients. To Crumb, culinary success is making every meal is memorable, by delivering an excellent experience for every customer, every time. The customer's needs come first and the Crumb team is dedicated to exceeding their expectations. Since their founding in Eden Prairie, Crumb has since expanded to open a 2nd location in Eagan.

    Crumb is the perfect example of how we continue to uphold "Partnerships, Not Transactions". We had helped them with some design work on their very first site, shortly after their opening. They approached us again in the summer of 2015, as their site was in need of a complete rebuild. The desire for their new online presence was the opportunity to enhance their content while improving their online traffic and effectiveness. Both of these goals were achieved as we built the new site to promote discovery of the brand, entice visitors, and promote the food, mission, menu, and services available.

    Utilizing a Drupal Platform, an entirely new responsive design, which reduced user confusion and improved visibility for core calls-to-action on mobile devices was implemented. Additional site features included the flexibility to expand and change the menu as the need arises, ability to expand locations (Starting with the new Eagan Location), and improved visibility locally within additional mediums, including Search, Social, and Review channels.