Founded in 1988, Core Products International, Inc. started with the idea that therapeutic products should be comfortable to wear and easy to use. Since then, Core has expanded to innovative orthopedic supports and braces, hot and cold therapy products, OTC electrotherapy units, massage products, and more.
Core Products is an already successful business and their current level of ecommerce required a more robust solution than basic Shopify. Shopify Plus was the right choice because it offers merchants the reliability of SaaS solutions with customizable product pages and checkout, as well as a high level of support from platform engineers, all being a fraction of the cost of ownership for similar on-premise solutions.
Core engaged with Irish Titan to launch a brand new B2C web experience utilizing Shopify Plus. The goal was to create a user experience that was functional, reliable, and easy to navigate. Moving to Shopify Plus allowed Core Products to offer an enhanced branded user experience in the B2C space outside of Amazon while opening up room in the ecommerce budget to spend on marketing efforts as opposed to maintaining existing software.