With a proven track record of successful funds since 2002, Brass Ring Capital is a Midwest-based private equity firm that specializes in a widely under-served industry – namely, small businesses with an EBITDA of less than $5MM. That small business focus, in combination with their “committed “funds (vs. “pledged” funds), helps Brass Ring Capital work with small businesses to realize their potential.
Brass Ring Capital needed to refresh their online footprint. With a broad audience spectrum that includes two separate, but equally important camps – investors and business sellers, it was critical that the new website spoke to both camps. Additionally, Brass Ring Capital wanted to use their enhanced online presence to support their marketing messages, including their Midwest values and how they do business. We created a new Drupal site with a completely overhauled site design on their behalf.