Co-founded in 2011 by mother‐daughter duo extraordinaire, BeFAST Sportgear is the brainchild of Diane and Paige Schember. What began as a side project to create brightly-colored headbands that would help Diane identify her daughter, Paige, while skiing, has since blossomed into a performance apparel line with attitude. Created by athletes, who have the experience to know what true performance gear looks like, each of BeFAST's unique products is manufactured in the United States, with cutting edge technology that allows the wearer to showcase their unique personality.
Before partnering with Irish Titan, BeFAST had outgrown their former site and were in need of a more robust ecommerce platform to accommodate their rapidly growing business. It needed to continue to show their flair and attitude while offering best‐in-class ecommerce capabilities from both customer and admin, which is ultimately what we delivered. We developed a brand new, fully fluid mobile-first responsive design, a necessity to allow BeFAST to capitalize on any digital strategy efforts in the post-Mobilegeddon age. The site was built on a Magento Community platform, utilizing best-in-class modern ecommerce practices.
Additionally, we implemented a product configurator which allows the user to customize their desired product - choosing the fabric, uploading a logo (if you don't have one and would like one, their team of graphic designers can create one on your behalf!), and submitting any additional information that will help the BeFAST team fully capture their unique personality on the final product. Additional functionality of note included a community photo gallery, a store locator, and group pricing tiers that vary depending on the customer type (B2C versus B2B).