Your company recently updated its ecommerce website - it’s user friendly, mobile friendly, and search friendly. On the downside, when it comes to transferring your product details, not so friendly. We’re talking a lack of product images, varying product naming conventions, and poor descriptions across the board. Where’s the consistency? It’s time to find a solution for your product information management (PIM). But what exactly is a PIM? Our recommended Product Information Management (PIM) partner, Akeneo, describes PIM as a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and ecommerce channels.
Table of Contents
- Streamline the Time Spent Collecting Product Information
- Improve the Consistency of Product Data Across Channels
- Focus on Multi-Channel Growth
Streamline the Time Spent Collecting Product Information
Do your ecommerce and marketing teams work long hours trying to launch new or seasonal products? Is your product information scattered throughout spreadsheets, your ERP or Business Management System, and employee’s desks? Having bits and pieces of your product details spread throughout different systems and documents is a key indicator that a company needs a PIM solution.
Implementing a PIM solution into your business can help streamline the time spent collecting product information. Removing the need for manual uploads allows your team to compile, enhance, and share product details and information more efficiently. And the less time your ecommerce or marketing teams spends looking for the product information, the more efficient and productive they can be to work on worthwhile tasks.
Improve the Consistency of Product Data Across Channels
Consistency is key to success…and is a solid reason to consider investing in a PIM solution. If you have more than one channel you need to manage product information on, it’s important to keep the product data consistent throughout. With PIM solutions like Akeneo, you’re able to compare the data on each channel and manage the content to ensure a consistent product experience across channels.
Having consistent branding, product information, and messaging is just as important for your company as it is for your current and future customers. With multiple touchpoints and places to purchase items - whether it be through your website, Amazon, or a social media platform like Instagram - it’s vital that your company keeps the information identical across the various platforms. Product detail consistency helps maintain customer expectations as well as showcase the strength of your company’s brand. By maintaining a single archive of your product information through your PIM, your consumers will see the strength of your brand wherever they look.
Focus on Multi-Channel Growth
If your ecommerce company is focusing on multi-channel growth, making an investment in reliable ecommerce technology, such as PIM, is a sure way to get there. When you already have your set goals as a company for growth, and you already have daily expectations for your resources, expanding those resources further to reach multiple channels can seem daunting.
Implementing a PIM can help provide the infrastructure your company needs for that product expansion. Improving efficiencies with PIM opens up time for your employees to focus on brand expansion and marketing through those channels, rather than stretching your resources too far and risking inconsistencies in your brand or gaps in your customer service. As stated earlier, a solid PIM solution can improve efficiencies with entering new products and help to expedite future growth.
As a whole, PIM can improve your company’s efficiency, strengthen your brand image, and set you up for scalable multi-channel growth. What’s not to love? If you need help adding a PIM solution to your ecommerce organization, contact us here.