Creative & Strategy Manager
I graduated from the University of Wisconsin-Eau Claire with an English Literature degree and dreams of becoming a writer. Without much knowledge of what ecommerce was, I landed my first post-college job at Bellacor.com in 2003. After 5 years, I moved on to 10 years in the lighting industry, first at Varaluz and then at Kichler. Though I had a variety of roles, I was always focused on ecommerce strategy and sales. Along the way, I studied Digital Marketing through a distance program at Duke to better hone my skills.
B1O2 TO YOU
A new site, an effective ad campaign, an engaged social audience...none of them matter if they don’t support your business goals. Every sound digital strategy starts with a clear understanding of the business at hand and is informed by a foundation of data and analytics. What does success look like? Delivering results that make a true difference to your business.