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Senior Ecommerce Strategist

This is not a “by the numbers” job, because we are not a “by the numbers” company.  We are, however, the recipient of multiple Best Places to Work awards. And we’re a place for the bold and brave-minded. 

We’re seeking a talented, driven individual to come along not for the ride, but to help chart the course. We’re looking for someone to do more than just fit in; we’re looking for someone to make us better. Culture is on par with competence, and our culture is based on a combination of:

  • Business First, Online Second™ (Our “Why.“)
  • Partnerships, Not Transactions (Our “How.“)
  • POTIS (Just ask.)

The Senior Ecommerce Strategist will be responsible for the ideation and implementation of digital strategies and carrying out a broad range of marketing initiatives to help our clients achieve their business goals. Working closely with other Titans, you will direct efforts that include on and off-page digital marketing disciplines, all geared towards acquisition, conversion and retention. You must go beyond everyday advertising practices to fully understand the breadth of a brand’s digital needs. This means understanding brand voice, user journey, inbound marketing funnel, onsite UX/UI design considerations, as well as paid media, social media, SEO, and email. You will work directly with both clients and Titans, bearing significant responsibility for long-term client engagement and digital performance.

In this role, your strong analytical skills and creative thinking will be instrumental in brainstorming new and creative ways to promote Irish Titan’s services. We’ll look to you to analyze website data on traffic patterns and conversion funnels, present business opportunities, keep up with the latest trends in digital analytics, monitor site performance and ultimately drive business value. 

Further Activities Include

  • Lead clients in developing an understanding of their businesses, their customers, and their goals, including conducting Discovery Workshops and Strategy Sessions
  • Proactively seek out potential digital marketing prospects in an effort to increase recurring engagements
  • Construct an execution strategy while fitting the client's industry standards, strategy, and technical needs
  • Provide marketing and advertising platform recommendations grounded in strategic and analytical analysis
  • Create and run effective paid search advertising campaigns across multiple platforms
  • Consistently, concisely and accurately report ROI and other performance metrics to help business leaders understand ongoing strategic efforts and their impact
  • Work with Creative and Development teams to build new search-optimized web properties, utilizing a strategic approach to SEO that encompasses the full breadth of optimization strategies
  • Analyze and audit existing digital properties from a technological and creative perspective, providing both SEO audit findings as well as topical and other creative ideas to drive organic traffic and conversions  
  • Identify and execute email marketing strategies, utilizing segmentation, personalization and other tactics

Additional Skills and Requirements

  • Paid media: Search, remarketing, shopping, and display ads; social advertising
  • Organic search: Keyword research, on and off-site SEO strategies and practices
  • Competitive research: Paid media, SEO, brand competitors
  • Google Analytics conversion tracking and goal measurement
  • Email marketing and marketing automation
  • Target audience outreach: Media planning
  • Ad messaging identification, testing, and creation    
  • Content topic ideation
  • Landing page optimization and testing
     
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